So, it seems that tons of people think that I give out a play by play format to opening, running, and succeeding at having a Boutique. People are always calling me asking about it. WELL…I will be giving this site all of me when it comes to this subject. I feel that even if I tell you exactly what to do, you wouldn’t have the discipline to carry it out or you would still think that you know a better way of doing it. Nevertheless, you might be able to carry it out and or you could be right, but I have done it and you haven’t or your way isn’t bringing in the big numbers…so just shut up and listen! This will be my official welcome to a long, drawn out tangent that will unvail the true essence of having the hottest, most lucrative Boutique. At the tender age of 21, my brother and I opened a Boutique and it made it’s way into Lucky Magazine, Jezebel Magazine, AJC Newspaper, Southern Living Magazine, tons of photoshoots, Music Videos, and Fashion Shows. It was open for only a good 21-22 months! I will honestly tell you what we did wrong, what we did right, and how my next Boutique will be….I will cover the money, the fashion, how to determine which lines to buy, where they are, who to talk to, etc. I will also cover how the store should look, average initial investment, taking care of Uncle Sam, and above all MARKETING IT! I should probably cover the whole “location, location, location” b.s. as well. Boutiques can be a great income and are for very few people so if you want to open one and not have to still work your 9-5 then tune in…it’s gonna be good!

D.Hill